Find the one sentence your competitors aren't saying
Competitor Positioning Teardown reads your copy next to four rivals and hands back the claim only you can own.
Paste what everyone in your category says about themselves. Get back the words worth nothing, the ground nobody's taken, and the generic lines hiding in your own copy — in one run.
Five tabs. The same sentence in every one.
And yours says it too.
Open five competitors' homepages side by side. The same words stare back from every tab:
- Fast
- Easy
- Powerful
- Built for teams like yours
- Trusted by thousands
Every company in the category has independently arrived at the same sentence. The buyer comparing them has no basis to choose. It's a positioning problem wearing a copywriting costume — and rewriting the same claim more elegantly won't fix it.
Doing it right means reading every competitor page closely, pulling out what each one actually claims underneath the adjectives, tabulating the overlap, and finding the claim that's both true of you and unoccupied. That's an afternoon per round — so it gets done once at founding and never again, even as the category shifts underneath you.
One paste. The whole set, laid out.
You paste your own positioning copy and up to four competitors' published copy into one screen. You run it. Ten fields later you have the whole set in front of you — every conclusion built only on the text you pasted, never on what a model thinks it remembers about a company.
An afternoon of tab-switching
Reading five pages closely, tabulating overlap by hand, and still second-guessing whether the gap you found is real — or just unclaimed for a reason.
A structured teardown in minutes
The claims everyone makes, so you know what to cut first. The ground nobody has taken, ranked by how defensible it is. The exact lines in your own copy that could belong to any rival, quoted back at you.
Six passes over the copy, in one run
Full comparison in one run
Paste your copy plus four competitors and the whole set lands laid out and compared, in a single pass — no reading five homepages line by line.
Claim extraction
Separates what each entry promises from how it phrases it — so you compare substance against substance, not adjective against adjective.
Sameness table
Surfaces the claims everyone makes — the ones worth nothing as differentiation, and the first sentences to cut from your own page.
Whitespace analysis
Ranks unclaimed ground by defensibility, so you take a lane that's both open and holdable instead of guessing which gap is real.
"Sounds like everyone" flags
Quotes the generic lines in your own copy — the sentences that could belong to any rival get pulled out and shown to you, so you fix them first.
Positioning map + proof asymmetry
See who backs claims with specifics and who only asserts — drawn only from the pasted text, never assumed market data.
The adjectives have never been worth less
AI-generated copy has flooded every category with the same fluent, interchangeable positioning. The adjectives have never been cheaper to produce — which means they've never been worth less as differentiation.
The teams that stand out now aren't writing prettier claims. They're the ones who found the claim nobody else is making and planted a flag on it. This is the tool that finds that claim, from the copy that's already public, in one run instead of one afternoon.
Three steps, start to finish
Paste
Drop in your positioning copy and up to four competitors' published copy. No accounts, no scraping — just the text.
Run
The tool extracts each entry's real claims, tabulates the overlap, maps the positions, and scores the whitespace.
Read the teardown
The sameness table, ranked whitespace, "sounds like everyone" flags on your own copy, differentiation angles with a risk note for each, and counter-positioning headline and subhead options built on the open ground.
Want to see it before you commit? A sample teardown is viewable with no API key configured — clearly labelled as sample output, so you can read the depth before you type a word.
Everything in the box
Full access to the teardown tool
Paste-and-run comparison of your copy against up to four competitors, every run — plus the complete output set: claim extraction, sameness table, ranked whitespace, "sounds like everyone" flags, positioning map, proof asymmetry, differentiation angles with reasoning and risk, counter-positioning headlines and subheads, and audience-language gaps.
Roster batch mode
Run up to 25 comparison sets in one pass, with per-row error reporting so one bad set doesn't sink the batch.
25 vertical presets
Tired claims and live tensions per category, plus importable preset packs that merge into your list.
One-click export
CSV, Markdown, or clipboard with a branded header — drop it straight into a doc or a deck.
A sample teardown & your own key
Open a sample teardown with no API key, so you're never buying blind. Runs on your own API key — no monthly platform fee, and no usage cap imposed by the app. Your only limit is your own key.
This is a clarity product, not a revenue product
No revenue claims here, because this isn't a revenue product. Here's the honest proof — then open the no-key sample teardown and judge the depth yourself before you spend anything.
An afternoon per round, reading five pages closely, tabulating overlap by hand, and still second-guessing whether the gap you found is real or just unclaimed for a reason.
One paste, one run, and a structured teardown you can read in minutes — sameness, whitespace, and your own generic lines, all grounded in the copy you fed it.
Customer stories appear here.
Built for the people who read the category for a living
- Brand & messaging strategistsrunning competitive analysis who want the overlap tabulated instead of eyeballed.
- Agencies running positioning workshopsas a paid engagement, who need a repeatable teardown to anchor the session.
- SaaS founderswhose page reads like every other page in the category and who need to find out exactly where.
- Marketing leadspreparing a repositioning or brand refresh who need to know which claims are already crowded.
- Product marketerswriting launch messaging who want to plant a flag on open ground, not crowd into a claim five rivals already own.
If you can paste text and click a button, you're technical enough. The tool does the reading, extracting, and tabulating for you.
Who this is not for
- You want the tool to research a competitor for you — pull their pricing, funding, or headcount. It won't. Every conclusion comes only from copy you paste, on purpose.
- You want "why we beat them" comparison ads naming a rival. This produces internal positioning material, not comparative advertising.
- You're looking for market-share data or validated competitive intelligence. The positioning map reflects only what the pasted copy asserts — a reading of the words, not market research.
One-time, no subscription on the front end
Competitor Positioning Teardown
- The full teardown tool — your copy vs. up to four competitors
- All 25 vertical presets
- Roster batch mode
- CSV, Markdown & clipboard export
- Runs on your own API key — no platform fee, no usage cap
Want more depth as you scale?
Pro upgrade
The full preset library ready to seed a run, roster batch mode across all 25 comparison sets, and priority export formats. Skip the setup and run the roster.
Agency
Client-use rights, an agency onboarding pack, and done-for-you vertical presets — one configured set per client — so you can run teardowns as a billable service.
Done-for-you
An ongoing drop of new vertical preset packs and refreshed sameness/whitespace references as categories shift. Full recurring terms are stated on that page before you buy.
Try it for 30 days
If your first teardown doesn't hand you a clearer view of where you sit in your category, email {{support_email}} and we refund you. No forms, no questions.
Questions, answered
Paste your positioning copy and up to four competitors' copy into the tool and run it. Your first teardown lands in minutes. First stop if you get stuck is the quick-start note; after that, {{support_email}}.
Yes — the app runs on your own AI provider key, set in one config file. There's no monthly platform fee to us and no usage cap in the app; you pay only your provider's per-run token cost, which is a few cents per teardown. Questions? {{support_email}}.
No, and that's deliberate. Every conclusion is built only on the copy you paste, so the tool never asserts a "fact" about a company that it half-remembers. You paste the text; it reads that text and nothing else.
It ships with 25 vertical presets and takes any copy you paste, so it fits any category where competitors publish positioning. If your vertical isn't preset, paste the copy directly — the engine doesn't care about the category.
There's no server and no account. The app calls your AI provider with your key from your own setup; your pasted copy isn't stored or shared by us. Read the quick-start for the specifics.
Email {{support_email}} and you'll hear back within 24–48 hours. Start with the quick-start guide for setup questions.
30-day money-back guarantee. If it doesn't give you a clearer read on your positioning in the first 30 days, email {{support_email}} for a full refund.
You already know the problem
Five tabs, five versions of the same sentence, and no reason for a buyer to pick you. Paste your category into the teardown today and find the one claim that's true of you and open.
30-day guarantee — if it doesn't give you a clearer read on where you sit, email {{support_email}} and we refund you, no questions.